Media Training

As part of our ongoing commitments to our clients’ reputation, Athene Communications offers Media Training to a range of businesses. Our Media Training service is developed and conducted with crucial knowledge of the media and journalists, such as what questions they’re likely to ask and how to satisfy them with your response. Our media trainer, Rachel Wild, holds 20 years’ experience in journalism, including 10 years at GMTV as the UK, US and Northern Bureau correspondents. With 6 years in radio and 14 years in TV, Rachel is highly versed in the world of media and can ensure that your media appearance is a success.

Our training typically begins with an initial briefing, taking 5 to 6 hours. This allows for us to become familiar on the company and its trainees, allowing for a fully tailored service programme to be developed for each organisation and individual.

The training itself can be delivered to individuals or small groups, taking either a half or full day slot. The session typically involves:

  • An overview presentation – providing trainees with media awareness and general advice.
  • One-to-one interviews with each other.
  • Professional camera equipment for practice filming.
  • Reviewing each other’s interview to gain peer feedback and an outside perspective.

Each session provides the trainees with the opportunity to become more familiar with the media and how they operate. By working in small groups within the company, this allows for the individuals to observe their colleagues interview techniques and to consider how they could improve upon this.

Our Media Training service can cover a range of media appearances, such as award nominations, interviews, panel appearances and radio slots. We have helped organisations across the public, private and charity sectors with their media appearances. Some clients that we have previously provided our services to are the NHS, Hopkins Homes, Royal HaskoningDHV, DAMCO, and the Nene Park Trust.

If you feel that you or your employees require any help for future media appearances, please get in touch with [email protected]